Tracy Davis

Tracy Davis is a passionate and results-oriented marketing leader specializing in leveraging technology to create personalized experiences. With over 15 years in the nonprofit sector, she has a proven track record in online donor acquisition and fundraising for major organizations.

As the Vice President of Marketing for Civitech, Tracy leads the marketing, branding, and product marketing strategy. Her role focuses on driving social change through encouraging more diverse candidates to run for office and helping them win elections.

Prior to joining Civitech, Tracy spent a decade at Merkle, a global marketing agency, where she led Campaign Platforms for emerging markets. She was hired to join the Nonprofit Digital Technology team, a team she retained leadership of during her entire tenure with Merkle. In this role, she honed her expertise in digital technology solutions tailored for social good.

Previously, Tracy worked at Blackbaud, a leading provider of nonprofit software. While there, she managed online fundraising efforts for renowned organizations such as the American Red Cross, American Diabetes Association, ACLU, and more. Her efforts significantly boosted online donor engagement and revenue generation for these organizations.

Tracy's extensive experience and dedication to positive change make her an invaluable asset to Civitech, where she continues to drive impactful marketing initiatives that support the company's mission and vision.