The key to democracy: registering the New American Majority

Reaching and engaging with unregistered voters is the key to protecting democracy, winning elections, and solving the problems we all care about. Reach your goals with the Public Information Records (PIR) database.


Identify voter registration opportunities using your data

Civitech’s proprietary data set features more than 50 million records of unregistered potential voters. These are the voters who are the key to protecting the U.S. House and Senate seats, winning critical gubernatorial and secretary of state races, winning control of state legislatures, and making critical decisions on access to reproductive care, reducing gun violence, improving education, and more.

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Find the voters often missed by traditional data

Anti-democracy forces have worked with surgical precision to make registering to vote and voting harder for certain Americans—primarily low-income people, young people, and people of color, the New American Majority. 

We methodically collected data from untapped public records and compared them to voter files in order to identify millions of potential voters from sources like colleges and universities, professional license holders, and public employees like teachers. These potential voters are likely not included by traditional data vendors.

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Real results for nonprofit organizations and campaigns



SMS open rates

9.6 M

Voter Registration and Vote-by-Mail Mailers Sent

49 M

Potential Voters Identified

1.77 M

Voters Registered

Civitech and RBR worked together in 2020 to identify nearly 185,000 unregistered voters in Wisconsin and Michigan, states critical to winning the presidency. 

Rust Belt Rising

Rust Belt Rising Increases Registered Democratic Voters in Swing States

In 2020, Civitech and Rust Belt Rising worked together to identify nearly 185,000 unregistered voters in Wisconsin and Michigan, states critical to winning the presidency that also had candidates up and down the ballot. Our efforts resulted in 50,000 voter registrations and roughly 30,000 votes in 2020. In places like Wisconsin — where Joe Biden won the state by about 20,000 votes — adding these new voters to the process was invaluable.

Why use Public Information Records data?

Turning out voters isn't just about relying on the same voters on the voter file year after year. We methodically collected untapped public records and compared them to voter files in order to identify millions of voters not included by traditional data vendors. We must make broad-based investments in programs that usher new voters into the process, giving them the resources they need to register to vote, and engaging with them at every step of the process, from registration all the way through Election Day. 

  • PIR data is affordable
  • PIR data addresses a critical need to register new voters
  • PIR data includes the new voters you need to usher into progressive reforms
  • PIR data isn’t found on traditional commercial data files.
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Let’s do big things together

Join the 500+ candidates, non-profits, and civic groups using Civitech to reach millions of voters across the US.

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Related Tools


Whether it’s to run a GOTV campaign or send mail to voters on the issues you care about, it all begins with having accurate, up-to-date information. That’s where Source comes in. Civitech’s team of data scientists works to make sure you have the latest contact information on the voters you need to contact and persuade in all 50 states.

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Bluelink connects your data across tools for better workflows. Increase efficiency and improve the supporter experience for core workflows like fundraising, volunteer management and communication. We support progressive campaigns and organizations by helping build long-term data infrastructure that is reliable, secure and affordable.

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