Field Guide
Everything you need to activate your voter base
What's inside the guide
- Identify Your Key Voter Segments: Learn to categorize voters into base, persuasion, and turnout groups for targeted outreach.
- Plan Smarter with Data: Tools and tips for district analysis, voter registration strategies, and resource allocation.
- Personalize Your Messaging: Effective communication templates for canvassing, phone banking, and digital outreach.
- GOTV Made Simple: Build a scalable Get Out the Vote program with step-by-step guidance.