fbpx
Case Study

You Can Vote

‘You Can Vote’ Utilizes Civitech Embed to Bolster Digital Registration Efforts During COVID and Beyond
You Can Vote Logo
5

Objectives

You Can Vote is a grassroots coalition working to inform citizens of their right to vote and to help navigate eligibility and requirements. You Can Vote works to educate, register, and mobilize all persons eligible to vote in North Carolina.

5

Problem

Prior to 2020, You Can Vote ran in-person education and registration programs. When the pandemic sent everyone inside, You Can Vote was forced to completely rethink their approach to reaching North Carolina voters.

Client: You Can Vote

Client Since: 2020

Civitech Toos: Voter Registration, Embed

Client: You Can Vote

Client Since: 2020

Civitech Toos: Voter Registration, Embed

5

Objectives

You Can Vote is a grassroots coalition working to inform citizens of their right to vote and to help navigate eligibility and requirements. You Can Vote works to educate, register, and mobilize all persons eligible to vote in North Carolina.

5

Problem

Prior to 2020, You Can Vote ran in-person education and registration programs. When the pandemic sent everyone inside, You Can Vote was forced to completely rethink their approach to reaching North Carolina voters.

5

Solution

You Can Vote teamed up with Civitech to take their registration program digital. Starting in June 2020, You Can Vote rebuilt their our outreach program around the Civitech voter registration embed, and then kicked off a series of innovative initiatives to drive voters to it, including:

You Can Vote Programs

Partnered with the Carolina Panthers to hold a couch party on National Voter Registration Day where hundreds of college students texted their peers, resulting in our largest one-day total for registration checks.

Partnered with local organizations and businesses to display signs, posters, and information cards with QR codes for the embed.

Redirected volunteers into remote phone and text banks to encourage folks to check and update their registration via the embed, including follow-up emails and texts to phone contacts with the link.

Directed students to check their registration on it at over 200 online presentations at colleges across the state.

Used tablets that could be sanitized after each use to provide voter registration at food distributions across the state to reach folks who might not otherwise have access to an online tool.

“With the pandemic, we didn’t know what would be possible, so we tried to think big and outside of the box. All in all, we were really happy with the results!”

– Jennifer Thomas, Data & Regional Organizing Director.

5

Results

Prior to 2020, You Can Vote ran in-person education and registration programs. When the pandemic sent everyone inside, You Can Vote was forced to completely rethink their approach to reaching North Carolina voters.

5,398

Voters who checked their
registration status

761

Voters who requested a printed registration form through our embeds

1,717

Voters directed to online VR Portals via our embed

“Although we are excited to get back to clipboarding this year, the online embed will remain a key tool for our outreach strategy and we look forward to
enjoying the best of both worlds in the future.”

– Jennifer Thomas, Data & Regional Organizing Director.